Client
Cakes by Mikayla
Services
Logo Design, Web Design, Print Design, Brand Strategy
Year
2023
Mikayla Goins is a professional home-based baker in Clinton, TN. As a business owner and mom of two, her hands are busy balancing mom life with a bustling baking business. Needless to say, she doesn’t have time to worry about a website. That’s where we come in. We designed a fun, whimsical logo that captures Mikayla’s personality and the nature of her baked goods. Then, we created a mobile-first website that gets right to the point. Our goal was to make the site as simple as possible, while still showcasing the finished product.
As a baker, Mikayla relies heavily on word of mouth marketing and referrals. To create a cohesive brand, we created a simple, yet bold, business card design and a whimsical t-shirt design to wear for events. Mikayla’s brand package also included the design of new packaging labels, paper bags, and social media graphics. In the end, Grayco created a fun brand that complements Mikayla’s incredible sweet treats. If you’re in the Knoxville, TN area, check out Cakes by Mikayla for your next event.
